Part 1 解析话题之-Advertising

Are there any TV channels in your country that don’t have adverts?

No, they’re all commercial channels and show adverts all day long…too many really…and there’s also a lot of product placement going on…especially in TV series where they place an item just behind the actors.

广告类话题可用词汇

commercial channels 商业频道: TV channels that make money from showing advertisements

show adverts播电视广告: to display adverts on TV

product placement植入性广告: to advertise a product by using it as a prop in a TV show or film

2 Do you enjoy watching adverts on TV?

No, not really. I hate commercial breaks during a film. It really spoils the flow and during prime time viewing, they seem to squeeze even more ads in than usual. Celebrity endorsements also get on my nerves, everyone knows they’re only doing it because they’re getting paid.

广告类话题可用词汇

commercial breaks(广播,电视中插播的)商业广告: the short period during TV programmes when advertisements are shown

prime time黄金时段: the time during the viewing schedule when most people watch TV or listen to a broadcast

celebrity endorsements明星代言: to have a well-known person promote a product

3 What are the best ways for ordinary people to advertise something they want to sell in your country?

The simplest way is to place an advert in something like the classified ads section of a local paper or there’s the Internet of course. There are lots of sites or mobile phone apps where you can buy and sell things online.

广告类话题可用词汇

place an advert放置广告：to put an advert somewhere

classified ads 分类广告: small advertisements often put in a newspaper or magazine by individuals

buy and sell买卖: often used to refer to the buying and selling of items between individuals

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