雅思词汇解析（25） | 媒体类（下）

本期我们继续学习媒体相关的话题~

1. endorse

v. 为…做广告宣传;

e.g. That brand of sneaker is endorsed by several basketball stars.

注：sneaker: 运动鞋

n. endorsement

e.g. celebrity endorsement 明星代言

e.g. He used celebrity endorsement to promote his brands.

本季口语话题：What do you think of celebrity endorsements in advertising?

Benefit: Celebrity advertising can substantially boost exposure and influence sales.

Drawback: Celebrities can overshadow brands. Consumers may focus on the celebrity, not the product.

2. distort /dɪ'stɔːt/

v. 歪曲;扭曲;曲解

e.g. The story was distorted by the press.

e.g. He was accused of grossly distorting the facts.

syn. misrepresent

v. 误述;对…作不准确的叙述;歪曲;

e.g. The newspaper misrepresented what the writer had said.

e.g. The press misrepresented him as arrogant and bullying.

搭配：misrepresent sb. as…

3. testimonial /ˌtestɪ'məʊnɪəl/

n.A testimonial is effectively a review or recommendation from a client, letting other people know how your products or services benefitted them. The goal is to showcase how great your brand is. 即用户/消费者好评, 如竟然在某宝刷的好评。

搭配：fake testimonial 即没有用过产品而一味夸产品的评论。

相关了解：Fake testimonials are considered false or deceptive advertising—and therefore against the law—for several reasons. First, they are not based on a real customer’s experience, which a testimonial must be. Second, it misleads the customer.

4. publicity /pʌb'lɪsɪtɪ/

n. 宣传;报道;

e.g. The program is a chance for him to get some good publicity for his new movie.

剑16-4-3: Biking Sharing Scheme

What does matter though- is having a big publicity campaign. If people don’t know how to use the scheme or do not understand its benefit, they don’t use it.

publicity campaign 重要性在于：raise public awareness.

v. publicize /ˈpʌblɪˌsaɪz/

e.g. The work of the charity has been widely publicized through out the media.

5. stunt /stʌnt/

n. something that is done to get attention or publicity噱头;作秀

e.g. Their date is just a publicity stunt to make the movie a box-office hit.

(是不是很常见?)