剑桥雅思13Test2雅思阅读passage 3真题+解析
剑桥雅思13Test2雅思阅读passage 3真题+解析
相关阅读：剑桥雅思13Test2阅读passage3真题+翻译
| 体裁 | 说明文 |
| 主要内容 | 本文讲述了紧跟潮流背后的商业策略。 |
| 结构 | 第1段：很多经理人并没有意识到紧跟潮流的重要意义。 |
| 第2段：忽视潮流趋势的恶果，以及本文主要目的阐述。 | |
| 第3段：策略一：“融汇于扩张”及其在品牌Coach的实践。 | |
| 第4段：“融汇与扩张”在超市品牌Tesco的进一步拓展实践。 | |
| 第5段：策略二：“跨界合作与超越”及其在运动品牌Nike的实践。 | |
| 第6段：策略三：“反制与强化”及其在游戏品牌ME2的实践。 | |
| 第7段：审时度势选择恰当的策略。 | |
| 第8段：潮流给公司提升带来机会。 |
Questions 27-31
Choose the correct letter，A, B, C or D.
Write the correct letter in boxes 27-31 on your answer sheet.
27 In the first paragraph, the writer says that most managers
A fail to spot the key consumer trends of the moment,
B make the mistake of focusing only on the principal consumer trends,
C misinterpret market research data relating to current consumer trends,
D are unaware of the significant impact that trends have on consumers’lives.
28 According to the third paragraph, Coach was anxious to
A follow what some of its competitors were doing.
B maintain its prices throughout its range.
C safeguard its reputation as a manufacturer of luxury goods.
D modify the entire look of its brand to suit the economic climate.
29 What point is made about Tesco’s Greener Living programme?
A It did not require Tesco to modify its core business activities.
B It succeeded in attracting a more eco-conscious clientele.
C Its main aim was to raise consumers' awareness of environmental issues.
D It was not the first time that Tesco had implemented such an initiative.
30 What does the writer suggest about N ike's strategy?
A It was an extremely risky strategy at the time.
B It was a strategy that only a major company could afford to follow.
C It was the type of strategy that would not have been possible in the past.
D It was the kind of strategy which might appear to have few obvious benefits.
31 What was original about the ME2?
A It contained technology that had been developed for the sports industry.
B It appealed to young people who were keen to improve their physical fitness.
C It took advantage of a current trend for video games with colourful 3D graphics.
D It was a handheld game that addressed people’s concerns about unhealthy lifestyles.
考题解析 Questions 27-31
●题目归类：Multiple Choice
单项选择题是雅思阅读中难度相当大的一种。解题时，划出定位词，在定位的段落中寻找答案。有时需对上下文结构进行分析，弄清楚哪个是例子，哪个是观点，而例子的存在是为了论证观点，所以避免选择描述例子的那一句。
●题目解析：
Questions 32-37
Look at the following statements (Questions 32-37) and the list of companies below.
Match each statement with the correct company, A, B, C or D.
Write the correct letter, A, B, C or D, in boxes 32-37 on your answer sheet.
NB You may use any letter more than once.
32 It turned the notion that its products could have harmful effects to its own advantage.
33 It extended its offering by collaborating with another manufacturer.
34 It implemented an incentive scheme to demonstrate its corporate social responsibility.
35 It discovered that customers had a positive attitude towards dealing with difficult circumstances.
36 It responded to a growing lifestyle trend in an unrelated product sector.
37 It successfully avoided having to charge its customers less for its core products.
|
List of companies A Coach B Tesco C Nike D iToys |
考题解析 Questions 32-37
●题目归类：Matching
该题型为人名匹配观点题，是Matching题中较为简单的一种。人名观点配对题会出现两个Lists：一个list为人名(或国名、机构等)的list，以文章顺序出现;另一个list为此人对文章话题的观点(或事迹、国家的发明创造等)。在做题中，以人名为定位词，读到一个人名，对照着观点list来寻找同义替换的选项。注意：1、人名配观点题不可只读人名出现那一句，很可能在那一句中只交代了此人做了什么实验和调研，其观点出现在更后面的部分;2、某个人名可能会出现不止一次，每读到她/他的一个观点，就要去题目列表中找寻有没有可选答案，避免错过，也可以在审题过程中将观点列表的关键字划出，这样在原文中读到该观点的同义替换时，能够引起注意。针对本题，最省时省力的方法是，从A-D的品牌名称下手，因为这与原文的出现顺序一致，将品牌出现段落的特点与32-37题做对照，而不是按题号顺序找出特点再去选ABCD。
●题目解析：
Questions 38-40
Complete each sentence with the correct ending, A, B, C or D below.
Write the correct letter, A, B, C or D, in boxes 38-40 on your answer sheet.
38 If there are any trend-related changes impacting on your category, you should
39 If a current trend highlights a negative aspect of your category, you should
40 If the consumers’ new focus has an increasing lack of connection with your offering, you should
|
A employ a combination of strategies to maintain your consumer base. B identify the most appropriate innovation strategy to use. C emphasise your brand's traditional values with the counteract-andaffirm strategy. D use the combine-and-transcend strategy to integrate the two worlds. |
考题解析 Questions 38-40
●题目归类：Matching
结尾句配对题是雅思考试中难度适中的一种题型。有些时候定位词非常不明显，或已经被同义替换掉，需要通过句子的内容去寻找后半句。在做题之前可以仿照选择题的做法，只读题目不读选项，在按照顺序读文章时，看到某个定位词，就从A选项开始从上至下排除即可。
●题目解析：
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